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January 22, 2014 | 3:00pm ET
A Record Year for the Winter Classic
TheFourthPeriod.com

If a record attendance of over 105,000 fans wasn't enough to prove the 2014 Winter Classic was a success, how about a profit of $20 million?

According Sports Business Daily's Chris Botta, the New Year's Day game between the Detroit Red Wings and Toronto Maple Leafs at Michigan Stadium generated more than $30 million in revenue.

Costs for the production of the event were set at $10 million.

Botta broke down the numbers, stating two-thirds of revenue was derived from ticket sales, with fans paying an average of $186 per ticket. An additional $10 million in revenue came from retail and advertising sales for the event.

By comparison, the 2012 Winter Classic between the Philadelphia Flyers and New York Rangers at Citizens Bank Park is speculated to have made $15 million in revenue, against costs of $10 million.

Records were set all around, with a total of 8.2 million people across North America tuned in, making it the largest North American television audience in NHL history. The game also marked the largest attendance ever for a hockey game.

The $20 million in profit generated by the Winter Classic will go directly into the NHL's pool of hockey related revenue -- used to set the salary cap. Starting next season, the salary cap is expected to be roughly $71 million -- a 12 per cent increase. The cap is currently set at $64.3 million.


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