The Detroit Red Wings will be moving into a new facility for the 2017-18 season and it now has a name.
Olympia Entertainment and Little Caesars today announced a naming rights partnership establishing Little Caesars Arena as the name of Detroit's new, 20,000+ seat downtown arena.
The 20-year, $125 million deal is believed to be the largest investment in a naming sponsorship for a building that only houses the NHL as its pro franchise.
"Little Caesars has experienced incredible growth over the last decade," said David Scrivano, President and CEO of Little Caesars. "We were founded in the Detroit area 57 years ago as a family company and grew to become the world's largest carryout-only pizza chain from right here in the city."
Little Caesars is owned by the Ilitch Family, which also owns the Red Wings and the Detroit Tigers of Major League Baseball.
Little Caesars Arena is scheduled to open in the fall of 2017 as the cornerstone of The District Detroit, a $1.2 billion development featuring restaurants, entertainment facilities, and more.